Strategy

Paddy Power to close Italy site

Operator to migrate customers across to Betfair.it in December

Paddy Power will close its Italy-facing site and migrate customers across to Betfair in December, the operator has told customers. The company will begin pushing punters towardsBetfair.it  in line with its global strategy of operating under a single brand. CEO Breon Corcoran has previously told analysts Betfair has more international recognition than Paddys thanks to the presence of ‘bet’…

Betfair | Italy | Paddy Power | Paddy Power Betfair | Strategy

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