Marketing

Online bingo TV ad spend falls 19%

New WhichBingo report reveals an estimated £45.5m was spent on TV advertising by UK bingo brands last year

UK online bingo brands spent an estimated £45.5m on TV advertising spend last year, a 19% year-on-year fall compared to 2015, according to a new report by WhichBingo. The affiliate’s Online Bingo Annual Report 2017, which quotes statistics from Nielsen, found that combined TV ad spend fell an estimated £10.5m from the £56m spent in…

Jackpotjoy | Marketing | Online Bingo | tombola | TV advertising | Whichbingo

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