Marketing

Neds hit with £10k fine for “inducing excessive gambling”

Dean Shannon’s Australian sportsbook sanctioned by NSW regulator for controversial marketing initiatives

Australian operator Neds has been fined £10k for overly aggressive marketing targeted at New South Wales (NSW) punters. The NSW Liquor and Gaming regulator fined the Queensland-headquartered bookmaker for promotional material that broke the rules by inducing residents to gamble or open betting accounts. Neds, the online bookie owned by former Ladbrokes Australia CEO Dean…

Australia | Marketing | Neds | Regulation

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