Mr Green to develop single platform to hone multi-brand strategy

Operator aims to cut future acquisition costs by building a common middle-ware and front-end platform for all brands

Mr Green is planning to develop a singular middle-ware and front-end platform to help smooth the integration process of new brands added to its portfolio. The integration strategy will aim to boost efficiency during migration and cut acquisition costs by using one set of suppliers across all brands. CEO of the operator’s technology arm, Mattias…

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