Marketing

Lottoland Australia’s Manly investment close to payback

MD Luke Brill says stadium naming rights deal has already delivered more than AU$1m worth of publicity

Lottoland Australia’s seven-figure sponsorship of historic NRL club Manly Sea Eagles, which includes the renaming of the side’s stadium, is already close to full payback, the lottery operator has told EGR Intel.    The firm revealed a fortnight ago it had signed a three-year deal with the 2011 champions which, as well as shirt sponsorship,…

Marketing

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