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Ladbrokes to challenge ASA's ruling on Iron Man ad ban

Operator intends to trigger Independent Review process for watchdog's "wrong" conclusion

Ladbrokes will trigger an Independent Review process after the Advertising Standards Authority (ASA) ruled an email promotion run by the bookmaker breached its code for targeting children. One complaint challenged whether the ad, which featured an image of Iron Man, was irresponsible as the use of the character would appeal to children. Ladbrokes challenged the…

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