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Jamie Hart: Sun Bets failure down to underuse of Sun brand

Former MD says Sun Bets could have worked had it launched as News UK sole venture

Former Sun Bets MD Jamie Hart believes the venture would have fared much better in its first year of operation had the sportsbook embraced The Sun brand from the beginning. The Tabcorp-financed betting venture posted £13m EBITDA losses before Hart left the firm in February and further losses of £28m in FY17. Market analysts have attributed…

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