Jackpotjoy CEO: Bonus tax could help us attract stickier customers

Andy McIver says reduced bonuses on Mandalay brand has improved quality of customers

The forthcoming UK tax on bonusing could help Jackpotjoy attract stickier customers and grow its market share, according to group CEO Andy McIver. The company has been experimenting with ways to mitigate the bonus tax – which could yet be implemented in August – by tweaking its promotions on its Mandalay brand throughout Q1. McIver…

Bingo | Strategy