Bingo

GVC head of bingo: We will take Foxy back to number one

Adele Lawton admits brand has “lost traction” in recent years but expects it to record double-digit growth in 2017

GVC Holdings has set Foxy Bingo a double-digit growth target for 2017 in line with its long-term strategy to take the bingo brand “back to number one”, its bingo chief has told EGR Intel. The operator recently overhauled the Foxy brand across all channels as part of a new £10m brand refresh and marketing campaign,…

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