GambleAware seeks new creative agency to lead responsible gambling campaign

A new agency will lead the DCMS-ordered campaign after controversy around GambleAware’s previous adverts

GambleAware is looking for a creative agency to lead a new £7m awareness campaign aimed at gamblers at risk of becoming addicts. The new initiative, ordered by the DCMS in October, will focus on young men that gamble online - the audience most at risk of developing problem gambling habits. GambleAware said its search for…

Advertising Standards Authority | DCMS | GambleAware | Marketing | Triennial review