Strategy

Egaming industry predictions for 2017 - part 12

Pinnacle's marketing director, Harry Lang, and Jonathan De La Rosa from BetVictor predict the big themes for 2017

Harry Lang, marketing director, Pinnacle eSports - This is no longer a fad vertical. eSports is now firmly established as one of Pinnacle’s highest volume markets (recently passing hockey) and from the buzz I hear from teams, players and the likes of Twitch, the eSports betting industry hasn’t even shown a glimpse of its true potential yet.…

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