Strategy

Egaming industry predictions for 2017 - part 3

In the latest of a series of articles leading up to the New Year, chief execs at BetBright and PKR predict the big themes for 2017

Marcus Brennan, CEO, BetBright Disruption - The market is too same same with little significant differentiation between products; everyone is selling the same pizza based on packaging and price. This means promo war and red ocean marketing where the water is full with the blood of sharks eating each other. Enter disruption. Technology will enable…

BetBright | Consolidation | Esports | PKR | Strategy

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