Marketing

Bwin to launch first major ad campaign since GVC takeover

Sportsbook brand to launch a ‘Hollywood-style’ interactive campaign around Premier League and Champions League football

Bwin has launched its first major marketing campaign since being bought by GVC in February 2016. The multi-million euro campaign, called The Race, is set to kick off with a Hollywood-style car chase on 12 August to coincide with the opening weekend of the Premier League season. The 90-second clip will run across TV, cinema…

bwin | GVC Holdings | Marketing | Sports betting

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