BetVictor installs new software to track every customer interaction

Operator says Glassbox technology will improve CX and help resolve customer disputes

BetVictor has integrated new software from analytics firm Glassbox, enabling the Gibraltar-based operator to track each customer interaction with its apps and sites. The software records every single customer session, meaning it can replicate exactly what is shown to the customer at the time of placing a bet. The partnership is intended to help BetVictor…

BetVictor | Data