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Bet365 imitates Paddy Power with football early payout offer

New ‘2 Goals Ahead’ promo likely to have a minimal impact on margin, according to industry sources

Bet365 has launched a new football offer that pays out early on a customer’s bet should the team they’ve backed go two goals clear. The ‘2 Goals Ahead Early Payout Offer’ mimics Paddy Powers ‘2 Up’ promotion, which has been running throughout the 2016-17 football season. The 365 offer applies to pre-match singles on the…

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