Marketing

Affiliates in Cashcade boycott following programme closure

Loss of lifetime revenue following platform switch prompts bingo affiliates to cease promoting brands including Foxy Bingo

A group of high-profile affiliates have united to boycott GVC’s bingo brands after claiming the operator’s decision to close its Cashcade affiliate programme had led to an unfair loss of lifetime revenue, EGR Intel has learned. A number of major bingo affiliates told EGR Intel this week they had collectively agreed to cease promoting brands…

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