Data

YouGov: Negative headlines but bettors retain their enthusiasm

In her latest monthly column for EGR, Amelia Brophy from YouGov reflects on the consumer perception of gambling brands in 2017

As we enter a new year, it’s a good time to look back at how consumer perception regarding the gambling industry, both online and offline, has shifted, and what that means for the next 12 months. In previous columns I have explored the impact negative stories, concerning both the industry more generally and specific companies,…

Brand | Data | Marketing | UK | YouGov

Latest