Marketing

The end of the beginning for affiliates?

Sky Betting & Gaming’s move to close its affiliate programme may not lead to more operators following suit, but it does suggest there are major changes ahead

After months of pressure building in the online gambling affiliate sector there was a minor explosion in September. Sky Betting & Gaming’s (SB&G) decision to close its affiliate programme was not the first of its type, but it’s probably the most significant. While previous closures have been placed in a purely commercial context, here was…

Affiliates | International Gaming Affiliate Association | Marketing | Sky Betting & Gaming

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