Long read

Taking flight: How Sky Bet plans to conquer Europe

With success in Sky Betting & Gaming's home UK market now under its belt, the operator's chief exec and CTO tell EGR why it's ready to replicate its success on the continent

In 2014, former Chancellor of the Exchequer, George Osborne, laid out plans to rebalance the UK economy away from London and create a new economic stronghold in the north of England. While this so-called ‘Northern Powerhouse’ proposal was met by many sceptics and naysayers, a certain Yorkshire-based online gaming company has been doing as much…

Andy Burton | Long read | Northern Powerhouse | Richard Flint | Sky Betting & Gaming | Soccer Saturday Super 6


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