Marketing

Q&A: Bethard CEO on securing the signing of Zlatan Ibrahimovic

Erik Skarp says the industry has no choice but to sit up and take notice of Bethard now Ibrahimovic is a committed co-owner

Bethard Group hit the headlines in March after unveiling Swedish football legend Zlatan Ibrahimovic as its new brand ambassador and co-owner. The sports betting brand released a Hollywood-style promo video announcing the arrival of the LA Galaxy striker, which Bethard hopes will further its strategic push to be licensed in the key European markets by…

Bethard | Marketing | People | Strategy | Sweden | World Cup 2018

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