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Power of the press: Tracking the perception of the Ladbrokes Coral brand

YouGov's Amelia Brophy analyses how negative headlines can impact the public’s perception of an egaming brand

Previously in this column I discussed the impact the fine imposed on 888.com had on its brand perception among the public and, more specifically, its target demographic. At the time I speculated that the controversy surrounding ‘vulnerable gamblers’ could very well rumble on and affect other betting companies. Now, the story has drawn in Ladbrokes…

Data | Gala Bingo | Ladbrokes Coral | YouGov

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