Packing a punch: YouGov assesses Betfair’s Rio Ferdinand boxing campaign

Amelia Brophy from YouGov looks at what the public make of the operator's 'Defender to Contender' project

News that former Manchester United and England footballer Rio Ferdinand is to turn his attention to boxing at the age of 38 raised eyebrows among the sporting fraternity and the public at large. The change in discipline is part of a campaign – ‘Defender to Contender’ – which will be chronicled in a documentary. Many…

Betfair | Data | YouGov


People  |  People news 23 November 2017

News 23 November 2017

Lottery  |  Health Lottery ad banned for exaggerating jackpots

News 23 November 2017

Launches  |  Lottoland launches US subsidiary

News 23 November 2017

Strategy  |  Has William Hill turned the corner?

Insight 22 November 2017

Launches  |  Launches and sign-ups 22 November 2017

News 22 November 2017