Is the UK the land of no opportunity?

With the World Cup approaching and a number of new brands set to launch into the UK, we assess the true market share opportunity in Europe’s largest sports betting market

The UK online sports betting sector is a paradox. On the one hand it’s a fantasy land of endless opportunity and on the other any new entrants are faced with a huge wall defended aggressively by local giants. But this doesn’t stop the steady flow of new operators. In the current market we have Unibet,…

Betsson Group | Sports betting | Strategy | UK