Strategy

Has the sun set on Sun Bets?

One year into business and Sun Bets has yet to take the UK by storm. Did Tabcorp underestimate the competitiveness of the market and what can be done to turn around the sportsbook’s fortunes?

Last month marked the one year anniversary of the high-profile launch of Sun Bets by Tabcorp in partnership with News UK. The intention was to take the UK sports betting market by storm by capitalising on the power of The Sun brand, disrupting established brands and stealing market share. However, recent figures revealed things haven’t…

Sports betting | Strategy | Sun Bets

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