Strategy

Building momentum: Rank on fulfilling its online potential

The Rank Group has been fiercely ramping up its online capabilities over the last year to complement its rich land-based heritage. CEO Henry Birch reveals his upcoming plans in the company’s long-term digital strategy

With a lengthy history and deep rooted links with the bingo and casino land-based worlds, Rank is now making clear inroads in the digital space. In 2015, the Maidenhead-based operator’s online business appeared to be in decline and a long-term strategy to kick-start the business was at the forefront of CEO Henry Birch’s priorities. Fast-forward…

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