Marketing

Brand recognition: Betway CEO on the power of prestige sponsorship deals

Despite having been established back in early 2006, it’s only in the past five or so years that Betway truly started flexing its marketing muscle with the deployment of eye-catching TV and digital ad campaigns, as well as striking high-profile sports sponsorship deals. Indeed, any sports fan in the UK can’t fail to have noticed…

Anthony Werkman | Betway | Cheltenham Festival | Marketing | Premier League | Sponsorship

Latest

Launches  |  Kambi inks Stanleybet Romania deal

News 20 April 2018

Launches  |  The week in B2B news (20 April)

News 20 April 2018

Strategy  |  Analysis: What does Playtech do next?

Insight 20 April 2018

Marketing  |  Sweden’s battle of the brands

Opinion 19 April 2018

Finance  |  LeoVegas sets €600m revenue target

News 19 April 2018