Sportsbook's blurred lines

The need for product innovation in a crowded market is beginning to force operators to get more creative in how they approach the world of sports betting

Coral's launch of customisable player bets, which brings elements of fantasy football into sports betting, raises some interesting questions for the online sports betting sector. And the biggest one of all is at a time of huge market disruption, are operators ready for what comes next? On the face of it the new Coral launch…

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