Strategy

Analysis: Time for a rethink of the Ladbrokes brand?

While the Coral brand powers on, Ladbrokes continues to find it tough going in digital and raises questions about the dual brand strategy for the Ladbrokes Coral group 

Ladbrokes Coral's third quarter results were a puzzling mix of positives and negatives with the biggest question mark falling over the Ladbrokes brand. There remains a sense that the merger is a little less than the sum of its parts right now, and Ladbrokes in digital at least is not quite pulling its weight. Digital…

Coral | Ladbrokes | Ladbrokes | Ladbrokes Coral | Strategy

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