The right cost to bet on sports

Ladbrokes Coral's innovative deal with UK racing group ARC has some fascinating implications for the future of the sector

Ladbrokes Coral's (LCL) deal to secure the rights to show coverage from ARC racing tracks was a welcome resolution of a very public row that had far larger implications than the commercial arrangements of the two parties in question. It was a less-than-smooth journey that could have caught other firms in its wake, but in…

British racing | Horseracing | Jim Mullen | Ladbrokes Coral | Strategy


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