Marketing

The precarious future for affiliates

Sky Betting & Gaming's decision to close its affiliate programme should be seen as a sign of things to come and signals a need for rapid change in the sector

The affiliate relationship with the online gambling industry is a deeply embedded and complex one. There are few major businesses that haven't relied on affiliates for growth at some point in their lifecycle and they continue to be the major source of acquisitions in many grey markets. But their role in the more mature regulated…

Affiliates | Marketing | Sky Betting & Gaming

Latest

People  |  People news 23 November 2017

News 23 November 2017

Lottery  |  Health Lottery ad banned for exaggerating jackpots

News 23 November 2017

Launches  |  Lottoland launches US subsidiary

News 23 November 2017

Strategy  |  Has William Hill turned the corner?

Insight 22 November 2017

Launches  |  Launches and sign-ups 22 November 2017

News 22 November 2017