Sports betting

A new era for the sports betting sector?

Technology, product and brand innovations are signs that the commoditised world of sports betting may finally be coming to an end

Whisper it quietly, but there are some signs of real change in the sportsbook sector in 2017. While the core product is not about to undergo any form of radical reinvention, there is a lot of work being done around the margins by increasingly independent operators that could begin to define a new era for…

Betfair | Cash-out | Sports betting | UX