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Turning up the volume: 888 chief talks scale, sports and mergers

888 CEO Itai Frieberger sits down with EGR Intel to discuss last year’s unsuccessful bid for William Hill and why the firm’s in-house platform puts it in pole position to capitalise on M&A opportunities

“Bringing volume onto our platform would be a massive shareholder value generator,” Itai Frieberger explains to EGR Intel, as we sit down in London just days before the ICE exhibition. “It could be William Hill, it could be someone else, it doesn’t matter – the rationale still exists. 888 will be a major player in…

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