The slow death of commoditisation

With the B2B sector in rude health and the emergence of a new breed of supplier, could we finally be seeing the death of the me-too philosophy in online gambling?

The annual EGR B2B awards shortlist was announced this week and at first glance it's repudiation of the status quo in the egaming sector with Playtech, Microgaming and NetEnt dominating the nominations. But dig a little deeper and it's clear the hegemony of the past is under significant threat. What's perhaps most obvious is the…

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