Sports betting

The calm before the sportsbook storm

The launch of bet365's two-up offer was a reminder that it's all still to play for in the sportsbook vertical and the autumn may bring a number of game-changing surprises

When bet365 went two-up on Paddy Power's latest football offer it came as something of a surprise in a sector that has been sleeping a little in recent months. Resource intensive merger integrations and substantial in-house technology projects has put the brakes on a sports betting vertical that looked at one point to be accelerating…

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