Strategy

Summer break: How firms are making the most of a quiet summer of sport

The absence of a major football tournament leaves the summer of 2017 a relatively blank canvas for sportsbook operators. EGR Intel finds out how firms are planning to make the most of it

International football tournaments can make or break an operator’s quarter – or even year. Kindred, for instance, last year reported revenues of almost £20m during Euro 2016, with profit margins of 14%. William Hill likewise generated revenues of £16.5m, helping to save the bookmaker’s profits in an otherwise rough quarter. But what goes around comes…

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