Searching for growth on Google Play

Google's decision to allow gambling apps into the Play Store seems like a massive win for the gambling industry. But will the new revenues be incremental, or cannibalistic?

Google got the gambling world talking in mid-July when it emerged the firm had been emailing operators to tell them it was liſting its seven-year ban on gambling apps in the Play Store. The reason for the change is still largely unclear – the firm refused to comment publicly – but sources familiar with the…

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