Long read

BetVictor's Kris Marshall on the big data myth

The operator's head of business intelligence and analytics discusses how technological advances have transformed its data strategy

While big data has long been seen as one of the industry's key battlegrounds, optimising that data and using it to drive commercial value has proven somewhat elusive for many operators. However, BetVictor is aiming to change all that with its centralised-data strategy. Kris Marshall, the operator's head of business intelligence and analytics, is responsible…

BetVictor | Big Data | Business Intelligence | Egaming | Kris Marshall | Long read

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