Strategy

Q&A: Former Adjarabet CMO on potential of Georgian market

Lasha Machavariani believes the number of foreign operators in the market could be about to dramatically increase

As chief business development officer and CMO, Lasha Machavariani played a key role in helping Georgia-facing Adjarabet become the leading operator in the regulated market. Since leaving the firm last year, Machavariani has gone on to found Setanta Sports Georgia, a broadcaster of live sports events in the Georgian language. However, the marketing specialist has…

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