Strategy

Fine balancing act: The rise of low-margin operators

A new breed of operator is springing up to accommodate punters who’ve been banned or limited at other firms. EGR Intel finds out how firms can walk the tightrope of low margins and high limits

The hunt for recreational punters is well and truly on. New products such as Edit My Acca, Request a Bet, Each Way Edge, Spin & Bet and Lengthen the Odds are all designed to get price-agnostic punters playing at healthy margins. At the same time, traders and risk management teams are scouring through account databases…

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