M&A

Betsson at the races in sportsbook

The Nordic giant’s €40m acquisition of RaceBets is a sign of its ambitions to become a leading force in the Western European sports betting sector

According to one executive from a leading operator there is a simple truth about becoming a major force in the UK sports betting sector. “You can’t do it without horseracing. If you don’t have horseracing you’re never going to be a major player,” he said in an off the record conversation earlier this year. It’s…

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