The precarious future for affiliates

Sky Betting & Gaming's decision to close its affiliate programme should be seen as a sign of things to come and signals a need for rapid change in the sector

The affiliate relationship with the online gambling industry is a deeply embedded and complex one. There are few major businesses that haven't relied on affiliates for growth at some point in their lifecycle and they continue to be the major source of acquisitions in many grey markets. But their role in the more mature regulated…

Affiliates | Marketing | Sky Betting & Gaming