Marketing

A race to the bottom?

The UK online sports betting sector seems to be engaged in a price war with itself, but the enhanced odds marketing battle is unlikely to last forever

The UK sportsbook industry finds itself in a curious place at the end of 2016, squeezed on all sides by regulatory, tax and competitive pressures. But you could argue it's doing much of the squeezing itself. The pending introduction of a horseracing levy, a potential ban on daytime advertising, the on-going blunt force of the…

Horse Racing | Marketing | Sports Betting

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