EGR Breakfast Briefing - Maximising app monetisation

With the recent announcement from Google that it is allowing real-money gambling apps into their Play Store, the opportunities for operators to benefit is potentially huge. We all know that organic acquisition is one of the most successful ways to acquire high ARPU customers, so how do we create apps that improve the registration process and nurture new customers over the line?

Our panel of experts will discuss the impacts and opportunities this recent development might have on the UK market; the acquisition of customers and discoverability; the benefits of having an app in the Play Store and how to enhance revenue through Store based gaming apps.

Moderator:

Andrew Roocroft, group head of content, EGR

Speaker panel:

Stuart Godfree, managing director, mkodo

Matthew Balch, director, Sound Bet Media

Helen Walton, co-founder & marketing director, Gamevy

Agenda:

08.20 Registration
08.55 Introduction from the Chair
09.00 Panel discussion
09.45 Q&A
10.00 Close of Briefing

Already a member? You can continue to enjoy unlimited access to our exclusive events.

If not, join our membership community today and receive a wealth of benefits including:

– Direct access to daily news updates, data & analysis.
– Invitations to our collection of events including awards, summits and webinars.
– Specialist network for the latest industry trends.
– Benchmarking data for flows, performance and product development.
And more.

Register now for your free trial and experience the full range of benefits available to you.

Sponsored by: