EGR Breakfast Briefing - Maximising app monetisation
With the recent announcement from Google that it is allowing real-money gambling apps into their Play Store, the opportunities for operators to benefit is potentially huge. We all know that organic acquisition is one of the most successful ways to acquire high ARPU customers, so how do we create apps that improve the registration process and nurture new customers over the line?
Our panel of experts will discuss the impacts and opportunities this recent development might have on the UK market; the acquisition of customers and discoverability; the benefits of having an app in the Play Store and how to enhance revenue through Store based gaming apps.
Andrew Roocroft, group head of content, EGR
Stuart Godfree, managing director, mkodo
Matthew Balch, director, Sound Bet Media
Helen Walton, co-founder & marketing director, Gamevy
08.55 Introduction from the Chair
09.00 Panel discussion
10.00 Close of Briefing
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